WOW! What a great event!
Mike Ferry never disappoints especially with the event hosted in the Beautiful City of San Diego.
The weather was perfect right in between the storms so Agents and Brokers from all over the United States, Canada, and Mexico got the red carpet treatment. If you were not able to attend don’t worry we have some great takeaways from the Mike Ferry organization as well as a link in the bottom to some scripts and more content.
The first main point that really hit hard was to make sure before you take a listing that the seller is motivated and the house is not overpriced. We all want business and it is especially tempting if you are going through a slow month to take a listing on just to get the ball moving, But that is a dangerous game to play. You not only risk using your own time and money to market the property, but if the seller is not motivated they could back out at any moment. Remember you are the professional and it is your responsibility to inform the seller of the truth no matter how much they might not want to hear it.
On the second day of the conference Mike really drove these two point hard:
1) Listen to your client (They will tell you everything)
2) Practice revolves around 2 issues
“Poor Practice no matter how much of it you do will not improve performance” -Mike Ferry
“Don’t Get better at being no good”- Mike Ferry
On a personal note, there was a message Mike gave on day 1 that really hit hard for me. I implemented scheduling and making my schedule the most important aspect of my day several months ago, which in return has made my business boom.
Now I don’t mean scheduling as in setting up a calendar and putting appointments in it, however if you don’t do that, START.
The main point is to go ahead and create a routine that you follow no matter what. EX: if you prospect between 8am-10am everyday, then no matter what comes up do not schedule during that time. Remain focused on what you are doing and get rid of all distractions.
When the room was asked what is their biggest distraction was, a roar of “Cellphone” rang loud and clear. So make sure that whatever your distraction is to go ahead and silence it. Create a routine that you follow and make it the most important thing you follow day in and day out. This will build consistency, increase your brand confidence, and really show people you are a results oriented agent.
With Mike Ferry being a true pioneer in real estate coaching we wanted to go ahead and include a link to some of his scripts and videos to go ahead and provide additional value for those looking! Mike Ferry Scripts
In addition to those resources don’t forget to reach out to the the Film 360 Team so we can show you how to use new technology and marketing to sell more houses, get more leads, and get more listings!